Ladurée on Madison Avenue

Madison Avenue is the shopping street the Gossip Girl characters live on, and Ladurée's green-and-gold shopfront is one of the easiest places on it to photograph. The pastel macaron boxes in the window are the reason it has become a fixture of Upper East Side Gossip Girl itineraries.

The patisserie is a real shop, not a set: you can go in, buy macarons and take them into Central Park a few blocks west. It sits among the designer boutiques that appear in the show's shopping scenes, so the block itself looks the part.

This is an optional stop on our Upper East Side route, and guests usually stop long enough for a box and a photo.